Suzhou Wanshen Noodle Products Co., Ltd., established on September 10th, 2003, has a registered capital of 190 million yuan. It is a national key leading enterprise of agricultural industrialization, a national high-tech enterprise, a national assured grain and oil demonstration project processing enterprise and a provincial technological innovation demonstration enterprise. Based on the enterprise concept of green, recycling and sustainable development, the company takes the principle of "reduction, reuse and recycling", fully implements the enterprise development strategy of "taking agricultural products as the foundation, taking bioenergy as the leading factor and comprehensive utilization and intensive processing as the wings", devotes itself to the comprehensive development and utilization of agricultural products, initially realizes the integration of primary, secondary and tertiary industries, promotes the transformation and upgrading of the grain industry, and achieves good economic and social benefits. In 2019, Wanshen realized the sales revenue of 1.206 billion yuan, paid various taxes of 1.53 million yuan, the total import and export volume was 59.3 million dollars, and the poverty alleviation donation was 500,000 yuan.

As a demonstration enterprise of "Good Grain and Oil in China", the company focused on better providing high-quality grain and oil supply services, increasing the construction of good grain and oil projects, establishing a high-quality wheat raw material production base in Yongqiao District, and improving the quality of flour products from the source. In the processing link, take the initiative to connect colleges and universities, strengthen the transformation of scientific research, advocate moderate processing, and meet the ever-increasing new demands of consumers.

Guide and promote the "China Good Grain and Oil" campaign.

The company thoroughly implemented the general requirements of the "China's Good Cereals and Oils" action plan, with the goal of "increasing varieties, improving quality and creating brands", and made great efforts to cultivate "China's Good Cereals and Oils" products through policy support, standard guidance, demonstration, quality evaluation, brand cultivation and health publicity. The company held special meetings with the theme of promoting the development of grain deep processing industry for many times to guide and publicize the "China's Good Cereals and Oils" action plan. Focusing on improving quality and increasing efficiency, we will accelerate the integration and development of the company's first, second and third industries, actively carry out the company's transformation of development mode, innovation of business format, improvement of modern enterprise system, comprehensive enhancement of the competitiveness of the company's products in the market, and guarantee of food security.

Build a green base to realize excellent purchase and storage.

Building a green raw material production base is the top priority for the implementation of "China's Good Grain and Oil". Combining with the establishment of modern eco-agricultural industrialization demonstration zone in Yongqiao District, tackling key problems of green production increasing mode and other projects, the company has vigorously promoted the technology of "two reductions and one control", in which "two reductions" means losing weight and medicine, and "one control" means using drying equipment to control phoxim and toxin content in storage and storage. With the idea of "professional team doing professional things", the Wanshen Food Industrialization Consortium was set up, and the company, cooperatives and family farms were connected to each other, which not only saved the company's energy, but also realized specialized production, improved technical level and ensured product quality.

The company adopts the management mode of "company-based farmers". By planting 25,000 mu with orders from professional cooperatives, family farms and large grain growers, the output of high-quality grain reaches 12,500 tons, which can indirectly drive the average income of 3,200 farmers to increase by 500 yuan per year. In 2020, the company purchased 15,000 tons of high-quality raw grain and 300,000 tons of high-quality flour. By the end of 2020, the total output value of the company's deep-processing grain will reach 1.5 billion yuan. At the same time, the company actively promoted the transformation and upgrading of special storage warehouses and finished product warehouses, thus realizing superior grain storage.

Excellent plus excellent sales boost enterprise development

In 2019, the company invested 29 million yuan to build high-grade fine dried noodles, gluten and starch production lines. Through the upgrading of the production line, the quality of "China's Good Cereals and Oils" products has been upgraded, the comprehensive utilization of wheat deep processing and the by-product of "eating dry and squeezing clean" have been realized, the development of circular economy has been promoted, the employment of local farmers has been promoted, and the overall economic benefits of the company have also been improved.

While improving the offline sales of traditional physical stores, the company gives full play to the advantages of e-commerce network and the function of "Internet", and actively promotes "China Good Cereals and Oils" products of brands such as "Yingkesong" and "Wanshen" of Wanshen to enter Tmall and JD.COM.

Actively carry out system certification, trademark registration and other work, and the company's products have passed ISO9001, ISO14001, OHSAS18001, HACCP, ISO22000, FSSC2200 and HALAL certification; Wheat gluten products passed the NOP organic certification in December 2019.

The company has always placed brand promotion in an important position. In the past year, it has publicized "China's Good Cereals and Oils" from many aspects and promoted the concept of healthy consumption through channel construction and brand promotion. First, do a good job in exhibition and sales, strengthen the design of grain and oil packaging, and promote Anhui God's "good grain and oil" in exhibition activities such as China Grain Trade Conference, Shanghai China International Import Expo, Guangzhou Canton Fair, Shanghai FIC Exhibition, Brazil FIC Exhibition, American Western FIC Exhibition, Thai FIC Food Additives Exhibition and Anhui Agricultural Exhibition. The second is to carry out online and offline three-dimensional promotion, actively explore supermarkets, and multi-channel marketing to allow more "good grain and oil" products to enter people's daily consumption, changing from eating well to eating well and healthily. In 2020, the company was shortlisted as a high-end brand cultivation enterprise in Anhui manufacturing industry in 2020.

Do the whole industry chain and focus on developing grain circular economy.

The company adheres to the development concept of "green environmental protection and circular economy" and is committed to the comprehensive, comprehensive, scale and systematic development and recycling of agricultural products. From planting wheat to using wheat as raw material, for example, in the process of ethanol production, many by-products such as bran, gluten, protein feed, biogas, carbon dioxide, organic fertilizer, etc. can be obtained at the same time, so that the grain can be dried and squeezed, and the energy consumption is low and the best use can be made. In recent years, through measures such as base construction, technological innovation, resource recycling and quality management, the company has enriched the product system and extended the industrial chain, and the enterprise has developed in a fission way. From the beginning of a single production of flour and noodles, it has formed an annual processing capacity of 300,000 tons of wheat and 100,000 tons of peas, with an annual output of 40,000 tons of gluten, 80,000 tons of starch, 120,000 tons of alcohol and 30,000 tons of dried noodles.

Innovation leads the development of enterprises.

The company has set up an excellent management team and research and development team, including 152 scientific and technical personnel with college degree or above and 78 R&D personnel, forming a high-quality R&D team with strong innovation spirit and creativity. It has the provincial enterprise technology center, the leading talents of strategic emerging industries in Anhui Province, the "551" industrial innovation team in Suzhou, and an excellent management and research and development team. The company has obtained 5 authorized invention patents, 8 utility model patents, and is applying for 7 invention patents, and has undertaken one major scientific and technological project in the province and one key scientific and technological research project transferred from the central government to local governments. The company has established a provincial-level technology research and development center, realizing innovation and improvement in product core, energy saving, water saving and sewage treatment. Developed new products such as pea protein, led the international and domestic markets, created the company's core brand, and greatly increased the added value of products. (Contributed by Suzhou Wanshen Noodle Products Co., Ltd.)